Marketers face increasing challenges to effectively engage and shape the consumer journey given the explosive growth in data driven by the myriad of touchpoints across digital, social, mobile and traditional channels. Signal Hub is an advanced Big Data Analytics and Machine Learning platform that enables clients to deliver a contextually relevant and personalized customer experience. Signal Hub removes noise from Big Data to turn it into Small Data -- also known as "signals". Today, Opera Solutions' Signal Hub platform is at work for some of the world's leading companies, calculating Signals for more than 500 million consumers around the globe.
With the joint effort, the companies will provide CMOs a cutting-edge solution based on predictive and descriptive signals that inform the right actions to take at the right time -- for example, the probability of accepting an email offer, preferred channel of communication or content preferences, and proactive alerts that flag when a customer is showing early warning signs of defecting to another provider.
With Machine Learning and Artificial Intelligence, the solution will continuously analyze data to discover hidden correlations and patterns that can then be used to improve display ad presentation, next offer or other marketing decisions.
The solution provides greater data ingestion speed, agility, and the ability to integrate intelligence across channels from on-demand, cloud-based capacity combining both real-time and batch processing.
According to a report by Forrester's Jennifer Belissent, Ph. D., "Opera Solutions' Signal Hub delivers descriptive and predictive customer-specific 'signals.' For example, an airline collects data on the number of times a passenger calls the call center, sits in a middle seat, purchases Wi-Fi, or travels to a specific destination. These signals are used to predict behavior propensities and tailor marketing efforts."1
"As marketers ourselves, we're profoundly excited about the opportunities that Signal Hub creates for understanding and interacting with millions of customers at a hyper-personalized level," said
"We are excited to partner with
As part of this joint Go-To-Market effort,
About Opera Solutions
Opera Solutions provides software, science, and services that help companies scale analytics across the enterprise and achieve profits and growth that would otherwise not be possible. The company serves global leaders in financial services, healthcare, professional services, the public sector, telecom, retail, travel and leisure, and more through its offices in
As used herein, "Harte Hanks" refers to
1 Vendor Landscape: Insights Service Providers; New Insights Service Providers Hail From Diverse Origins. Forrester Research, Inc.,
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